Pantone & Metallic Inks on Packaging
Brand colors must survive the press, not just the screen.
Direct answer
Pantone spot inks match brand colors precisely; metallic inks add a shiny, reflective finish. Specify Pantone numbers in artwork and approve a physical proof, because screen colors never match print exactly. Metallic inks are a lower-cost alternative to foil stamping for large areas.
Comparison table
| Option | Effect | Cost impact |
|---|---|---|
| Pantone spot color | Exact brand color | Adds a print pass |
| Metallic ink | Shiny reflective | Medium, large-area friendly |
| Foil stamping | True metal finish | Higher, premium |
| CMYK process | Budget color | No extra pass |
RFQ checklist
- Pantone numbers for brand colors
- Metallic or foil preference
- Substrate effect on color
- Proof and sample approval
- Color tolerance expectations
FAQ
Why doesn't my screen color match the print?
Screens show RGB; print uses CMYK or Pantone inks. Always approve a physical proof under normal light.
Are metallic inks cheaper than foil?
Metallic inks are usually cheaper than foil stamping, especially for large areas, but the finish is less mirror-like.
Can Pantone colors be printed on kraft?
Yes, but the brown base changes the appearance. A coated liner or white basecoat is needed for true color.
Do you provide color proofs?
Yes, digital and physical proofs are part of the standard approval process.
Related: color matching and proofs, foil stamping, request a color quote.
Related Custom Packaging Categories
- Custom Packaging Boxes
- Custom Gift Boxes
- Custom Magnetic Gift Boxes
- Custom Stand Up Pouches
- Custom Coffee Bags with Valve
- Custom Pharmaceutical Packaging Boxes
- Custom Cosmetic Packaging Boxes
- Custom Food Packaging
- Custom Paper Bags
- Custom Labels and Stickers